August 30, 2004

Tax Treaties

So I am learning about something I have never come in contact with before in my career--international tax treaties. Apparently the IRS is joining the INS and making it difficult for international acts to decide to perform in the US. I am told since 9/11 occurred, the IRS has really been cracking down on enforcing taxes on international performers. I guess they feel since they caught Al Capone on taxes, maybe they will get lucky and uncover some plots.

On the other hand this seems like a great topic for the blog so I have to grudgingly give an iota of appreciation for coming in contact with it.

In any case, what this means is that if a performer exceeds a certain level of income in the US in a year, as a presenter you are obligated to deduct 30% from the fees you are paying them. They can file to get it back but that can get annoying as you might easily imagine.

The federal government has apparently gone after a number of universities who haven't done this for back taxes so my school is taking it very seriously and so are a lot of other places. One of the first things the guy who advised me told me is not to believe folks when they complained we were the only ones doing it. He forwarded me some emails from a Listserv group (definition of Listserv here if you aren't familiar with the term) that had members from all over the country asking questions related to the tax situation.

Here is what I know so far--Any international performer who makes over a certain amount (the amount differs accord to the treaty the US has with the country of origin) has to have 30% deducted from their fees. Apparently under certain circumstances, this can apply to the value of accomodations and transportation the host organization provides as well. So if you are paying them $10,000 and then provide $10,000 worth of services in airfare, hotels, rental cars, etc you could potentially end up having to deduct $6,000 for taxes. The bit about how much of airfare and accomodations qualifies is a bit more convoluted and apparently doesn't apply to our situation. Perhaps because they are paying their airfare out of their own fee.

It doesn't matter if you are paying an agent, it is to be handled as if you are paying the artist directly. (So the performer hates you cause they get paid less, the agent hates you because their cut is smaller.)

The thing that really surprised me is that a we have a group from a foreign country that has incorporated in the US and has its own federal ID number. I assumed that since they would have to file corporate income tax, we would be off the hook with the percentage since the onus would be on them to tell the truth or lie about how much they made. Nope, my guy says. They will be exceeding the $7500/yr threshold set by treaty with their country so unless they show rules to the contrary, they get a bit taken out too.

So the question I have before my people right now--When do we make the performers and their agents aware of the fact they won't be getting all of their fee, at least not up front.

I am going to a booking conference next week is this going to essentially end my ability to present really good international acts? Are people going to refuse to perform or bump their fees to make up the difference (which is a range I can't afford). Yeah, there are plenty of great domestic acts and I am looking forward to seeing some at the conference next week.

But I am also living at a crossroads of the world where no racial background is dominant. People are interested in seeing things from their own cultural backgrounds and that of the next person. I don't think the hyphenated American version of culture is going to cut it here where many people are hardly 1 generation removed from the real thing, if that. And there is far less pressure to move toward a homogenized culture than there is on the mainland so even after a couple generations, an awareness of the real McCoy may not fade.

I will keep folks apprised of what develops and how many people throw things at me out of frustration. I mean I get taxed by my own government all the time, I am used to it. It is just not a part of the American experience I would choose to share with visitors.

Posted by Joe at 11:52 PM Permalink | Comments (0) | TrackBack (0) | Categories: State of the Arts

August 25, 2004

Fine, Spend Lots of Money

One of the many things I am doing these days is trying to arrange for hotel rooms for the many performers who will be appearing on stage over the course of the next year. I figured, since I have 100 people needing about 60 rooms over the course of about 30 dates, I might be able to get a good rate. Wrong. This is partly because the economies of Japan and the US are improving enough that people are traveling and there aren't enough rooms to be had.

However, I also can't get a good rate because of the hoops I have to jump through to get it. I could actually get some very excellent rates via a hotel broker (a savings of $30 a night per room and considering I need 10-11 rooms on average...)--the only problem is I need a credit card to do it, but the university system isn't set up with coorporate credit accounts, etc.

I know this is essentially the trade off in working for a university--you don't have to fear going bankrupt as much, but the fastest you can make a decision is 3 weeks. I also know there are good reasons not to give state employees access to easy credit. However, given that so many transactions are taking place on the internet, state institutions are going to be left behind and left out of the savings. (And god knows, the state could really do with watching what they spend.)

There is a thinly veiled metaphor in there somewhere about how any organization has to keep their policies and procedures fresh and reflective of the current business climate to avoid missing out on easy opportunities to save.

The situation places me in a tough position because I want to cut costs, but the best I can do is the lowest possible price I can get for a purchase order--not the lowest possible price.

The other lesson I am reminded of is the importance of internal communication and networking. Because I am new to the area and haven't made a lot of contacts, I don't know the decision makers to call to get a good rate for my substantial needs. Even when I try to get in a back door and talk to people in marketing and sales, I get intercepted by receptionists who direct me to reservations and those folks aren't interested or empowered to talk about sponsorship opportunities, etc. which might reduce my costs.

Maybe I would be too much of a small fry for the hotel anyway. However, no one is directing me to a person who would make that decision. This is something of a cautionary tale that reminds me to empower my staff to make decisions without consulting me, but that I also must encourage them to bring proposals for interesting opportunities to my attention as well. 80% will probably be people who haven't really thought through their proposal and have nothing to offer, but 10% might have something of potential to offer (even if they too haven't though through their proposal.)

Then of course, there is the other 10% who are out and out crazy and are looking of a whole lot for nothing. Those are the folks you hope your staff sorts out before they get to you...(heh heh)

Posted by Joe at 11:12 PM Permalink | Comments (0) | TrackBack (0) | Categories: Management Philosophy

August 23, 2004

Musta Been Saving It Up

I was looking over some of my old entries and realized I actually never wrote down some good ideas I had connected with my earlier ideas on Drew McManus' docent program. I have a vague recollection that I was going to mention my ideas in an interview so perhaps that is why I never wrote it here--I didn't want provide other interviewees with my good ideas. (Hey, given that one place had 300 applicants for the same job, it isn't outside the realm of possibility someone who read my blog had applied.)

In any case, it is actually a simple extension of my earlier thoughts and philosophies. I think it would be great to train art/drama/music, etc students in a docent program so they learn how to talk about what they do in an manner that doesn't alienate audience. You don't want a student standing in your lobby talking to an audience member saying "Well, clearly the dance was inspired by pointillism." The implication being--if you don't know what I am talking about, you are an idiot.

Instead, you might want them to say. "Well, the dance was inspired by pointillism. Are you familiar with that term?" And if the person says they aren't, perhaps the student whips out the Sunday comics and a magnifying glass to show how the print process and the post-impressionism school of painting are similiar. Then they point out how the concept was executed in the dance the person just saw or perhaps will see.

The audience sees your venue as a place they can feel comfortable attending and asking questions and your student base learns how to use language that doesn't require specialized knowledge or make people uncomfortable.

Trying to establish a program like this is going to be one of my long term goals in my current position. It may be difficult because the campus is 100% commuter and clears out about 4-5 hours before performances begin. But there is a strong continuing ed program on the campus too and this type of examination of the arts might hold an appeal for them.

Posted by Joe at 11:53 PM Permalink | Comments (0) | TrackBack (0) | Categories: Marketing/PR

August 20, 2004

Outreach to Schools

Looking back to Artsmarketing.com today, I noticed they had a link to a FAQ about marketing outreach programs to schools. It is pretty informative for folks who want to do such things. It talks about who the decision makers and gatekeepers for schools are, what times of the year are bad to contact schools to set up outreach, how high school is different from elementary school.

The FAQ also discusses how to position your outreach so it will be more likely to be viewed as valuable to the educational process. It also directs groups to resources if they want to synch their offerings with teacher's lesson plans, how to create good study guides and generally strengthen a relationship with the schools.

One of the things I was most impressed about was that the FAQ also addressed the perception by the students that the outreach was a free period where they didn't have to learn or behave. Having gone on a number of school outreaches, I am familiar with this situation. The article encourages outreach groups to establish a protocol with the teacher prior to their arrival and also suggests finding a way to engage and involve the teacher in the process so they don't give the impression it is an opportunity for escape themselves.

Posted by Joe at 4:45 PM Permalink | Comments (0) | TrackBack (0) | Categories: Marketing/PR

August 19, 2004

It Really Works!

I realized I had neglected to remove the line in "About The Blog" that refered to me being unemployed. That has, of course, been changed. I also changed the About the Author section because that too was essentially gauged to advertise my qualifications and help me find a job.

The blog actually worked to help me find a job. Some of the folks on the search committee commented on the blog during the interview and even now that I have started work. Some of them continued to read it even after they hired me so I have to watch what I write.

I had asked a career counselor if she suggested people list their blogs on their resumes (the entry is somewhere back in time, I will have to dig it out). She said since I was looking for an employer who would value my innovative ideas, etc, I should absolutely list it. Sort of the idea that I will attract the employers that deserve me. Well, I have to say, 10 days or so in the process. I am really feeling like I am working for a place that deserves me. (Lucky them!) I think I even wrote at one point that I started getting interviewed by places that deserved me/whose ideals and philosophies were aligned with mine.

We will see how far this impression bears out now as time goes on.

Posted by Joe at 12:43 AM Permalink | Comments (0) | TrackBack (0) | Categories: General Musings

Stock Phrases

In my last entry, I mentioned how I was trying to resist using quotes from newspaper critics because it made me feel lazy to borrow someone else's thoughts. I also doubted the power of such quotes to sway people because the phrases they employ seem over used.

I came across an article in the London Telegraph that refers to a list that the editors compile of over used phrases they felt they could do without seeing. The list applies to book reviews, but if you look at them, you will see quite a few that make an appearance in regard to live performances and art shows.

Posted by Joe at 12:23 AM Permalink | Comments (0) | TrackBack (0) | Categories: General Musings

August 17, 2004

What It Means to Be Human

Okay, so I am in the middle of writing calendar listings and season brochure material trying to avoid falling into a boring writing style as pointed out by Greg Sandow and which I later commented on

I think I am doing fairly well, but time will tell and I may be too close to my own stuff. One of my other rules besides trying to avoid being boring is to also keep from quoting reviewers. I have seen so many people quoted saying "Fantastic", "A must see", "Best show of the season", etc, etc, that I doubt the persuasive power of such quotes. Besides, it seems like inserting such quotes means you can't think of enough interesting things to say about it on your own. Since I am trying to get into the practice of generating interesting things out of my own feeble brain, that is just another reason to avoid quoting folks.

On the other hand I was tempted to include a quote from a Pittsburgh paper that called a Dayton Dance Company's performance "rollicking, lyrical, athletic and emotionally generous quartet of African-American dances" It was the emotionally generous part that caught my eye. I don't frequently see that applied to people in reviews.

One thing I want to know though--when did being human become a selling point for a show? I constantly see (and I was guilty of it many times myself) people describe shows in terms of things that make us human or remind us of the human condition or celebrate what it is to be human. Andrew Taylor recently commented that people seldom go to the theatre simply because it will raise the SAT scores of kids in the neighborhood. Considering some pregnant women put headphones on their stomachs so that their forming child can be exposed to Mozart, I think there is a greater likelihood of folks deciding to support the arts for that reason than because they have lost touch with what it means to be human.

Now granted there are plenty of people out there who probably need to be reminded what it means to be human. However, I doubt anyone admits they need to be exposed to such stuff.

Again, I think this is a nebulous catch-all term people use out of laziness. It sounds impressive, but it really doesn't mean much. I have seen it applied to some shows to refer to poignant moments, applied to others in connection with joy and familal bonds of love, and I have seen it applied to shows with incredible violence, hatred, pain and sorrow. You never know what you are going to get if you go to a "what it means to be human" show.

Yes, all these things are part of human existence, but it is much better to say poignant or violent. The problem is, using the term doesn't help audiences understand art any better than they did when they arrived. It strikes me that this phrase is part of the alienating language the arts tend to use. I am not saying that language should be dumbed down--I am a big believer in people picking up dictionaries and teaching themselves. I am using phrases like "transient state" in my season brochure. Except in this case, the phrase very specifically describes a transformation which is occuring. (and I didn't want to repeat the word transformation in the description.)

I won't lie. This is hard. Even with all the practice I have writing about different issues, it is difficult to write something that accurately depicts a performance without falling back on newspaper quotes and important sounding, but empty phrases. This being my first weeks at a new job, there are plenty of other things I could really be spending my time on. But trying to do this well, even if I am not entirely successful, is important to developing my ability to communicate well with audiences.

Posted by Joe at 1:25 AM Permalink | Comments (0) | TrackBack (0) | Categories: Marketing/PR

August 12, 2004

Is it only my 3rd day?

It should come as no surprise to any of my readers that the first week of a new job at an arts organization doesn't leave much time for actually writing blog entries. To say that I have spent my last three days writing up a calendar listing for local media makes me sound like a lazy bastard. In reality, I have been doing more than meeting new people and been becoming familiar with the details of my job.

In the pursuit of trying to write up calendar listings, I have essentially been developing my budget for the year. The budget had been set up to a certain point, but there have been additions and substitutions. To simply advertise a ticket price in a newspaper calendar, I have had to develop (read: make educated guesses) a fair part of the budget from incomplete information. And of course, since the info is incomplete, I spend most of my time asking a lot of questions that lead to answers which lead me to ask a lot of other questions about things not actually related to my original purpose for asking, but simply flesh out my knowledge of what the heck I am actually doing here.

I don't have much new wisdom to impart today except to point people in the direction of some really exciting groups that I will be presenting over the coming year. Some are more familiar to me than others, but all seem pretty interesting.

First you have world renowned folks like The Flying Karamazov Brothers (http://www.fkb.com/) and Ladysmith Black Mambazo (http://www.mambazo.com/).

Really high energy international musicians -- New Zealand's Te Vaka (http://www.tevaka.com) who surround the traditional pate (log drums) with acoustic and electric guitar and toss in high energy and dance which makes it tough to sit still. I also think it will be hard to sit still during Les Yeux Noir's (http://www.lesyeuxnoirs.net/) visit as well since their part gypsy, part klezmer, part swing jazz music is described as infusing the audience with their frenetic energy.

My theatre is known for the dance performances it puts on so we will be hosting the Dayton Contemporary Dance company (http://www.dcdc.org) and Rennie Harris Puremovement (http://www.rhpm.org/). All that time I lived near Philadelphia and I had to travel to Hawai`i to hear about them!

This isn't everyone we are presenting--I will link to my website once I finish building it--but these are among those which look exciting enough to spread the word about.

Posted by Joe at 1:39 AM Permalink | Comments (0) | TrackBack (0) | Categories: General Musings

August 10, 2004

Working Together

So today was my first day of work. I had already gone through the introductions and the paperwork filling out phase of the job over the course of the last week or so when I wandered on to campus to use the computers to search for housing, etc.

Today was taken up looking over the piles of papers and handbooks on my desk to find out what sort of job I actually agreed to do. Then there was the long discussions on what the heck it all meant. Fortunately, the interim director was available to discuss some of the more confusing parts.

One of the more confusing sections which was worth learning about was the way the various arts organizations on the islands work out block booking arrangements. The formed an organizations called the Performing Arts Presenters of Hawaii (PAPH) When they go to the booking conferences, one person concentrates on theatre offerings, another on dance, another on jazz, etc and reports back to the group on what they saw.

Later the members decide what acts they are interested in presenting and discuss who will approach the agents with the offer from the interested members of PAPH. They have worked out a whole system of how airfare, hotels, car rentals, etc and even assess a fee that is paid to the member who books the act on behalf of the others.

Not all members of the group participate equally or coordinate closely with the others and will in fact, make their own arrangements. However, the way the members coordinate to reduce their costs can provide a good example for others. The PAPH people do it out of necessity given that airfare adds so much more to the asking cost than someone driving through the region on the way to another gig might. So just think how much more mainland arts organizations could save if they coordinated so an artist was guaranteed work and had the hotels secured as she drove from Boston to NY to Philly to DC to Raleigh, etc.

One thing that surprised me too was that the PAPH members block booked within close proximity to each other. It stands to reason that an organization on Maui wouldn't share the same audience as one on O'ahu. However, some of the acts my predecessor booked are performing one night for me and then on the other side of the island the next night. Now granted, it is a 45 minute to hour drive to the other venue even without traffic, but that was something that was really never done when I was on the mainland---and there are far more people in a 45 minute geographic radius on the mainland than on my island.

Somehow it works and it works well which again makes me suggest that other locales consider it too.

Posted by Joe at 3:13 AM Permalink | Comments (0) | TrackBack (30) | Categories: Management Philosophy

August 5, 2004

Back at the Keyboard

Okay faithful readers, I am back at the keyboard after my move to Hawaii. I haven't offically started my job yet, but thanks to the help and support of the theatre staff, I have been able to use the office to store my shipped stuff and call around for apartments. I am in an apartment and making the usual arrangements to get phone, cable and electric hooked up.

One interesting observation I have made already is that the theatre is organized under the Office of Continuing Education rather than fine or liberal arts. This shows the orientation and focus of the theatre right off. The building is a tool for community outreach first and then a place where performances occur. From talking informally with the director of continuing education (he actually put me up in his apartment for a week while I was searching for a place to live) I have found him to be incredibly supportive of the people in his department and eager to empower them to do interesting things. He absolutely wants financial accountability, but he also wants to provide his charges with a great experience and the freedom to do a little experimentation. A lot of administrators say that, but are really more conservative in practice. I honestly think I may end up being too reserved for his vision.

It will be interesting to see how things develop. I hope not to end up working so hard I can't write at all. I do expect I won't be able to write as extensively as I did while unemployed. Some of the research and writing I did involved 3-5 hours of my time. On the other hand, I will be able to offer advice from a more practical stand point now.

Posted by Joe at 4:00 PM Permalink | Comments (0) | TrackBack (0) | Categories: General Musings